This SaaS lets you play hunger games...

Another week, Another SaaS postmortem.

Today we have a SaaS called “UGC Nexus”

Think Hunger Games where you are the master and everyone competes for your money.

First up, I might appear sarcastic while I write this, but I still respect the founder for all the work he’s put in.

Now first let’s see what it is and how it helps:

From what I can understand, brands can make creators compete with each other for the best UGC content.

And the end goal is to get UGC content without upfront risk.

The 30-Second Money Grab Audit

First impression? I rated it 6/10 on my “will-I-throw-my-money-at-you” scale. 

I’d rate it a 6/10.

But why?

1. The “Wait, What?” Above-the-fold Copy

The idea is good since UGC content is on boom and it helps brands choose creators.

The headline reads “Quality UGC at Scale. Pay What Works” which feels like three different ideas playing musical chairs.

The subheading tries to explain it: “Set your budget, watch creators compete, reward the best.” which is information overwhelm.

For me, the headline and subheadline lack clarity and purpose

• ‘Pay what works’ … Does this mean I only pay for good content? All content? What’s “works”?

• Why do I need a creator battle royale?

• How long before I get content I can actually use?

And on top of it, three different CTAs are competing for attention.

Join the Nexus, Login and I’m a creator.

The “I’m a creator” button especially raises eyebrows. 

Are you building your creator pool right now? 

Or do you already have an army of content creators ready to go? 

This makes me question if there’s actually anyone on the other side of this platform.

2. The Process (Finally, Some Clarity!)

Now this is where things get interesting. It’s like Upwork for UGC, but with a twist that actually makes sense. Instead of drowning in portfolios and resume-hunting, you:

1. Create your challenge

2. Watch creators apply

3. Get multiple content pieces

4. Pay for what actually works

Smart. Very smart. But they’re not selling this advantage hard enough.

3. The Pros/Cons Section (Almost There…)

They’ve laid out a neat “Traditional UGC vs UGCNexus” comparison, but it feels… mechanical. 

Where’s the emotion? Where’s the pain?

Every brand manager knows the UGC nightmare:

• Paying $$$ upfront only to get content that looks nothing like your brand

• The endless back-and-forth with creators (“Can you just change everything about this?”)

• That sinking feeling when you’ve paid premium rates for mediocre content

• The time-sucking vortex of finding and vetting creators

By the way, here are 10 emotional triggers you can use on your website.

Pro tip — Paste this in ChatGPT / Claude. Paste your landing page too. And ask it to implement the article on your landing page. VOILA.

4. The Missed Opportunity

It ends with a FAQ section and this call to action.

It’s just “Join the Nexus” with a sparkle emoji. ✨ (Cute, but not convincing).

Moreover,

Your landing page is not the place for FAQ section. It’s only goal is to drive conversions.

And if you feel there could be so many questions, then figure out how to answer them in the copy itself.

5. The Trust Gap (Where’s Your Proof?)

Right now the platform feels like a movie trailer without reviews. We’ve got:

• No creator showcase

• No brand success stories

• No platform statistics

• No “Featured In” section

• No testimonials

For a platform that’s essentially asking brands to trust them with their UGC strategy, this is a pretty big gap.

The Quick Fix Would Be:

• Add a creator gallery showing your top talent

• Include case studies (even if they’re from beta testing)

• Show some numbers (“X creators ready to compete”)

• Display sample challenges and their results

• Add social proof from early adopters

The Million-Dollar Question

Let’s be real here — what do brands actually want?

They don’t wake up thinking “Gosh, I really want to manage UGC campaigns today!”

They want: → More sales. Period. → Content that converts (not just looks pretty) → Results they can show their boss → ROI that makes them look like a genius

But right now, your landing page is selling them campaign management. It’s like selling a hammer when people want a house.

The Five-Minute Rewrite

I would have loved to rewrite the whole thing but I’m on a time crunch.

So while I am writing this post, let me whip up some phrases for the landing page!

Above the Fold Copy

Get UGC Content That Actually Works (or don’t pay premium for it)

Stop gambling on expensive creators. Start getting content that converts.

Get Started Now

The UGC Nightmare You’re Living Right Now…

We’ve all been there: 

→ Paying thousands upfront for content that looks nothing like your brand

→ Watching your competitors go viral while your content flops 

→ Getting ghosted by creators after that first payment hits

→ Endless back-and-forth revisions that kill your timeline 

→ Having to explain to your boss why that expensive creator didn’t deliver

And the worst part? You’re still stuck hoping the next creator will be “the one.”

Stop Hoping. Start Converting.

With UGCNexus: 

→ Launch challenges, get multiple creators competing for your brand 

→ Only pay premium for content that actually performs 

→ Get full usage rights for every piece of content 

→ Access pre-vetted creators who understand direct response 

→ Turn UGC from a cost center into a profit machine

Launch Your First Challenge

While Other Brands Made Millions With UGC Last Year…

…you’re still trying to find that one reliable creator.

Stop gambling on expensive creators. 

Start building a content machine that actually converts.

Join the Brands That Get It

The UGCNexus Guarantee

If the content doesn’t perform, you don’t pay premium. Simple as that.

Start Your First Challenge

Trusted by brands who are tired of gambling on creator content

We can do much more but this was just a sneak peek into how small tweaks can change the whole vibe.

With this, it’s a wrap to the postmortem.

Let’s do a quick TLDR.

TLDR:

1. Don't info overwhelm. If your app is complex then only add benefit and goal in your headline and subheadline. You can explain later.

2. Don’t let your CTAs fight for attention. At max two on one screen.

3. Turn the psychological and emotional pain of the problem up a notch. Higher.

4. Don’t let your landing page show that you’re still collecting creators or whatever you need in backend.

5. Don’t have a list of FAQ on the page itself. Only drive conversions.

6. Think about what people want at the end. Not easy campaign management, but sales.

If you want me to do this for your SaaS (cause who doesn’t like to sell their SaaS more with no extra effort), just reply to this email.

I would also love to hear how you found this email (i’m in the experimenting zone)

Cheers!

Arunima