Is Your Business a One-Night Stand?

🔬 The Diagnosis

Few weeks back a founder commented on my Indiehackers post to get a diagnosis on his SaaS. The issue?

Struggling to get his first customer. This is how his website looked then. It was a chrome extension URL shortener for normal URLs and Slack communities.

💊 The Prescription

Here’s what I analyzed.

The Traffic Trap

The URL shortener space gets thousands of monthly searches, but here's the reality check: most users need it once and never return. Sound familiar? Before jumping into a market, ask yourself: Are these searches from potential customers or one-time visitors (one night stands)?

Finding Your Angle

The founder had an interesting twist – focusing on Slack integration. While the general market was crowded, this niche had less competition and more engaged users. This perfectly demonstrates why you should:

• Look for underserved sub-markets within saturated spaces

• Focus on specific use cases rather than general utility

• Build for platforms where your users already spend time

The Pricing Psychology

They priced their product at $1, hoping to remove purchase barriers.

But here's the thing – the hardest part isn't the amount, it's getting users to pull out their credit cards at all.

Whether you charge $1 or $10, the psychological barrier remains the same. Why not charge what your solution is actually worth? Plus $1 signals that you're either not confident, or desperate, or you don't believe it is worth paying.

The Landing Page Lesson

Their website tried speaking to everyone – casual users and power users alike. Result? The message resonated with nobody. Better approach:

• Create separate landing pages for different user segments

• Keep messaging focused and contextual

• Guide users to more advanced features only when relevant

Key Takeaways

1. Don't be fooled by search volumes – dig deeper into user intent

2. Find a specific angle in a generic market

3. Price based on value, not fear of rejection

4. Focus your message – trying to speak to everyone means speaking to no one

5. Make apps that are not one night stands

If you want an analysis like this for your startup, reply to this email and we’ll get going.

📚 Deep Dive

A blog on psychological hacks for your landing page

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