Another week, another SaaS postmortem.

I’m here to help founders who spill their blood and sweat on their businesses only to watch $0 on their Stripe dashboard.

We don’t want that. We want you to make sweet dolla dolla bills!

So let’s see what went wrong and how to fix it.

Today we’re diagnosing Professaur.

A site teaching your kindergarten kids stuff in some way different from usual stuff (which I’m honestly not able to understand yet)

Quick disclaimer: I might appear sarcastic while talking about this, but I respect the hustle. Just want to help + make it fun for readers.

So let’s dig in.

The 30-Second Money Grab Audit

First impression?

I rated it 5/10 on the “will-I-throw-my-money-at-you” scale.

But why?

1. The Headline Isn’t Helping

Let’s talk headlines. The whole urgency and scarcity schtick?

It’s not a magic spell that you can sprinkle and people buy.

Urgency works only when you’ve built the groundwork, incite enough emotions in your reader, and then push them to act.

You can’t strong-arm them to commit if they’ve not started to love you.

Let’s come back to the copy :P

• Instead of shouting about how limited your spots are, maybe tell me what’s cool about Professaur.

• Is it some kind of magical, life-changing course? How will my child be led to excellence? TELL ME!

2. Why This CTA, Though?

So, I click “Reserve Your Spot,” and the first thing you ask is, “How did you hear about us?”

Wait… shouldn’t you be more interested in why I’m here?

Feels a bit self-centered.

• How about spinning the focus onto the user journey?

• Maybe start with “What do you hope to achieve?”

It will start the conversation on a better note.

Side note: “Reserve a spot” is a bad CTA.

You’re expecting them to reserve something with you, meaning they should keep you in high regard.

But how would they, if they don’t know anything about you?

Your first step of action should be to tell them all about you, make them like you, interested in you, enough to commit to reserving a spot.

You’re expecting them to MAKE AN ASK with you,so persuade them enough for that.

Which is why you change the CTA to something customer specific.

Side note part 2: There are 3 CTAs on the page, and they are all worded differently. And they lead to different pages.

Only give them one option, to one page. THAT’S IT.

3. Still Don’t Know What It Does

“Personalized” is everywhere on this site, but what does it mean?

Will my kid learn with videos?

How does this revolutionize my kid’s education?

Is this customization on steroids or just a marketing buzzword?

What does personalization look like without watching a video?

The word “personalized” should mean something.

You should show HOW exactly you are personalizing something before slapping it across everything.

4. Can’t See What I’m Buying

Scrolling down this page is like walking into a mystery store.

• Why can’t I see a straightforward, “Here’s what you’re actually getting” section?

• Maybe throw in some sneak peeks of the content or a quick preview?

When I clicked “Start Learning” I realized it’s videos and courses to teach kids.

But nowhere on the page do I know I have to put my efforts in too?

And honestly, if by any chance after the landing page, I have assumed you’re gonna teach my kids

And I realize..that’s not the case..

It’s A STRONG NOPE.

Be very clear on what you deliver and how much effort am I expected to put.

5. Why Should I Trust You?

Testimonials, oh boy.

They read like they’ve been pulled from the “Perfect Review Generator 3000.”

• Can we get some real, unpolished stories or insights?

• Actual photos, names, and not every review to be a 5 star.

The Million-Dollar Question

Right now, the landing page reads like a reflection of WHAT YOU THINK ABOUT YOURSELF.

And not, how you will help someone.

With this.. it’s a wrap.

Quick TLDR:

• Ditch the urgency hype; tell them why YOU.

• Only one CTA across the page, which should lead to something persuasive.

• If you have “Reserve a Spot” don’t ask how they heard about you.

• Clearly define what “personalized” means.

• Clearly define what they are getting, how it is different, and what their life will be after buying from you.

• Real testimonials are better than fake ones. No testimonials are stillbetter than a fake one.

If you want me to do this deep dive for your SaaS, just reply to this email and we’ll get going.

Hope this helps,
Cheers!
Arunima