Are you making me open my wallet?

🔬 The Diagnosis

What’s your real job as a founder? It’s not fixing bugs, polishing the UI, or obsessing over code debt. It’s getting people to pay for what you’re building.

This week, I audited a couple of SaaS startups to see how well they’re tackling that. Today, we’re breaking down one of them. I’ll rate their landing page and value proposition on a scale of 10—how much they’d make me want to grab my wallet.

Let’s meet today’s startup: Chaski. Here’s their landing page:

💊 The Prescription

Overall it was an amazing idea! I’d give it a 9/10 on value proposition because we’re all tired of ads and whatever sh*t the algorithm feeds us.

After we scroll down from his above the fold copy, this is how his landing page looks:

I liked the sneak peek into the UI, benefits and features, but as soon as I read the above-the-fold copy, my brain was bombarded by questions I couldn’t find answers to.

As soon as I scrolled I wanted to know "how and what"

• How will you remove ads?

• Can I read my twitter feed without ads?

• How's it gonna work?

• How will it look?

Then I saw the download for Windows and I went

"Hmm will I have to install and put in some coding efforts? Is it gonna take much time?"

I'd have loved it if it were

Above the fold copy +
How it works +
What platforms do you integrate +
How it looks +
What's expected of me +
Then the rest of features and benefits

When you’re building your landing page, your ‘above the fold’ copy should talk about what your product is and how it helps.

That will raise some questions for the viewer. Your job is to answer all of them.

You shouldn’t focus on what you want to convey, rather what questions they want answered.

Best is to get someone with fresh eyes to look at your “above the fold” copy and then make them tell you what questions they had.

Then answer all of them.

📚 Deep Dive

I ran ads for a page last week. I sent 600 viewers on a website but it converted horribly. I realized I should have spent time writing the page for cold audience.

That reminded me of this article I had written explaining all the “Awareness levels” of your audience. You should read it before you make a costly mistake like me :’)

(Wow Arunima you legit wrote it)

🚀 Founder Vitamins

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❓ Case on the Table

Let’s practice your marketing muscles.

Last Week

The question I asked last week

“You’ve posted about your product on LinkedIn, but no one signed up.

What’s the first thing you’d do to fix it?”

The Best Response I got was 

“Probably check if my post actually speaks to the right audience. Is the problem clear? Is the solution given? And... did I include a clear call-to-action?“

Shout out to Chris for this. He’s still building his SaaS so let’s send him love.

My Views

Chris’s answer was a great start. First we’ll check the post as he mentioned. Next, I’ll check the landing page.

Did the intent with which someone clicked my LinkedIn post + what I am promising on landing page, matched? Is it clear how they will sign up? Did I incentivize them to sign up?

I’d also wonder if LinkedIn is where my target audience hangs out. Whenever we have these kind of issues the correct order to look at the problem is-

Platform → Audience → Post → CTA → Landing Page Intent → Ease of grabbing it

Marketing is about aligning the message, audience, and experience.

Question of the Week

Let's say you have a payment app, and you wanna get it off the market, how would you do it?

And don’t forget to send your answers. I’ll give you and your business a shoutout!