A $1 Chrome Extension still 0 Customers

A founder recently DM’d me asking why their Chrome extension wasn’t getting any traction.

It was a URL shortener for Slack communities and normal links.

Sounds useful, right? (Spoiler: Not really.)

So I did a quick audit, and let me spill the beans here.

BULLET AUDIT AND FIXES

1. The Traffic Trap
URL shorteners have insane search volume.

But here’s the kicker: most people need it once and never return.

It’s better to bring an angle to it.

2. The Angle
This founder had something interesting: Slack integration.

Asking slack users to use the tiny urls in their chat.
→ Less competition.
→ More engaged users.
Lesson: Look for sub-markets inside crowded spaces.

3. The $1 Pricing Fail
They thought charging $1 would remove friction. It doesn’t.

Pulling out a credit card is the real barrier. Whether it’s $1 or $10, the pain is the same.

And $1 signals you don’t believe in your own product.

So either make it FREE, or make it worth a ramen atleast.

4. The Landing Page

They tried speaking to everyone → spoke to no one.

Fix: Separate landing pages for different user segments. Stay focused.

Also their landing page was totally out of order, here’s a framework I used to fix it.

Key Takeaways

• Don’t chase search volume—chase intent.

• Niche > generic.

• Price for value, not fear.

• Messaging clarity beats feature dumping.

I’m trying this skimming style issues.

I usually do 1000-1500 words in my newsletter, but realized it might be too long for your time.

So this is a BULLET STYLE Audit report.

Your “First 5 Minutes” Are Killing You

Most SaaS founders lose 98% of potential customers in the first five minutes.

They spend months building content calendars, thousands on ads, and write 42 onboarding emails…

Yet when one lead finally lands? It doesn’t convert.

Because those first five minutes—the ones where a human decides:

• Is this priced right?

• Is it even for me?

• How does it compare to others?

• Should I sign up or bounce?

…don’t work.

If even one thing feels off, they go “nah.”
And no seven‑day email sequence will bring them back. They won’t even open it.

That’s what I fix.
I make your first five minutes impossible to ignore—so people stick, convert, and pay.

I get inside your user’s brain and make them click “Upgrade.”

Here’s what we’ll tackle:

• Landing page clarity & hook

• Competitor differentiation

• Pricing psychology

• Five‑minute onboarding flow

• “Do I get enough value in five minutes?”

So every ad, content piece, and lead magnet you create… actually works.

Want that?

Reply INTERESTED to book a QUICK FREE 15 Min Discovery Call.

Cheers,

Arunima